Earlier this year, I finished a 7-month internship at an international consulting firm, where I was the copywriting intern for their start-up awards programme. This meant that I was responsible for the bulk of written communications, including emails we sent to contestants, news and blog items for the website.
Overall, this was an amazing learning experience, and I thought I’d I share a typical day in my life to give you a flavour of what it was like to work as a copywriting intern.
Having cycled through a relatively quiet Amsterdam, I head up to the 15th floor of our fancy Amsterdam office. I meet my team, and me and the social media intern head to coffee machine area for a brief early morning chat. We come back to our desks with a hot chocolate and glass of water and switch on our laptops. I open my email, and check Teams for notifications from my manager and updates from the events team.
Next, I go through our task board and decide that today I’ll write the first draft of an article about the future of the education and employment industries. More on that later …
It’s time for the stand-up, or daily meeting, with my manager, and the other interns on our team. We talk through our responsibilities for the day, and our manager tells us what tasks she would like to work on. I tell her that I’ll be writing the education & employment article, but she asks me to pick up a few invitation emails for one of our upcoming events.
As requested by manager, I make a start on the invitation email for the jury and contestants, but then I find out that I don’t have all the information I need. I ask my manager, but she doesn’t have the information either, so I need to get in touch with the events team.
I put the emails on hold, schedule a meeting with the events coordinator, and get started on the education & employment article. For the article, I sift through more than 5 pages of notes from interviews that I had with employees and industry experts earlier this week. I cut the document down to about half the size, and figure out a storyline for the article.
We have a meeting with the scouting team to discuss how we’ll use social media to spread the word and encourage start-ups to register for the competition. We go through our social calendar, brainstorm a few content ideas and schedule the dates on which we’ll publish some promo posts.
I have lunch with the graphic design and social media interns. We pop into the supermarket right outside the office for some fresh salad and sandwiches and sit down on a bench in a small park-like area next to the office. As our manager isn’t around, we talk about university and our plans for after the internship.
We rush back to the office for a call with our website agency. They manage the back-end of the site, and a few weeks ago, our manager asked them to develop 3 new features. Today, they’ll show us a few prototypes of these features and also present some ideas to make the site more user-friendly.
We talk through our options until we decide on a prototype we like, and our manager plans the next steps with the developers.
Some urgent admin tasks have come up, so I can’t finish the first draft of the education & employment article. Instead, I need to update our Teams channel, locate a few files for my manager on SharePoint, respond to messages, and deal with a few small writing requests from other teams.
For example, one of the interns has asked me to create an email template for her, as she keeps getting similar questions in her inbox, and it’s become inefficient for her to type a unique response every single time.
I meet with the social media intern to discuss responsibilities on upcoming projects, and decide who will take on which tasks. We write a short message to our manager afterwards to keep her in the loop, as she’s been in calls for almost three hours straight.
My career coach reaches out to me for a short call. She’s been a copywriting intern at the company two years ago, and gives me really good advice on how to navigate certain challenges. She also recommends that I speak to our PR manager to get a broader view of marketing than I would in my current role.
I get some feedback from the company’s lead copywriter on a major piece that we’re putting out next week. He always has some good advice on improving the structure and flow of future articles. I edit the piece by going through his comments one-by-one, and making a note of any where he’s changed words from their British to American English variant.
I round off the day by responding to a few more emails, updating our task board, and planning what I’ll do tomorrow.
If you liked this post, and could see yourself working as a copywriting intern, also check out my post on how to find your dream internship.